Vinted just became the #1 clothing retailer in France - surpassing fast fashion giants and turning a profit in the process. It’s a major milestone for circular fashion, but also a clear signal to brands: the resale economy isn’t coming, it’s already here. In this post, we break down what Vinted’s rise means for the future of retail - and how brands can take back control.
It’s official: Vinted has overtaken Zara, H&M, and Amazon to become the top clothing retailer in France.
According to a recent study by the French Fashion Institute (IFM), the peer-to-peer resale app - built around used products - is now leading the fashion market in one of the world’s style capitals.
In 2023, Vinted’s revenue surged by 36%, reaching €596 million and, notably, turning a profit for the first time - something many resale marketplaces still struggle to achieve. With 23 million users in France (nearly a third of its global base), its momentum shows no signs of slowing down. Source
Vinted’s rise isn’t just a milestone in retail - it’s a cultural signal.
Consumers are embracing secondhand fashion not just for affordability, but for sustainability, access, and personal expression. It's a win for product longevity and waste reduction. But for brands? It’s also a warning.
You’re no longer just competing with other brands. You’re competing with the products you've sold - now being resold by someone else, somewhere else.
That means:
Let’s put it plainly:
Every secondhand transaction on a third-party platform is a missed opportunity - to capture revenue, retain your customer, and extend your product’s lifecycle.
At Tern, we give brands the tools to run take-back, trade-in, and resale programs directly through your own channels - whether that’s online, in-store, or both.
We help you:
- Capture secondary market revenue
- Keep products in circulation, within your brand
- Build lifetime value with customers beyond the first sale
- Track and manage products through their full lifecycle
Now is the time to rethink resale, reclaim your products, and re-imagine retail - circular, connected, and customer-led.
Let’s grow the future of retail together. Contact us hello@tern.eco
